Hello World

Friday, Sep 11, 2026 | 1 minute read | Updated at Friday, Sep 11, 2026

Kirill Ignatyev

It sounds a little extreme, but in this day and age, if your work isn’t online, it doesn’t exist.
Austin Kleon, Show Your Work!

Last weekend, I read Austin Kleon’s Show Your Work!, and it inspired me to go back online. This time, I wanted a space of my own outside social media — although I also joined Bluesky, mostly because I liked the idea of decentralization.

I don’t plan to use this site as a portfolio or a CV. I’d rather treat it as a journal of what I’m working on — something I can look back at later and see how far I’ve come.

For now, there will be 3 main themes here:

books (I’ve been working in publishing for quite a few years, after all),
data and analytics (I’ve spent roughly half of that time developing those skills),
small technical projects (things I build for work or for myself).

Let’s see what comes of it.

Small things, over time, can get big.
Austin Kleon, Show Your Work!

I currently lead a business unit at AST Publishing Group, with full P&L responsibility and ownership of product strategy and portfolio development.

I oversee a portfolio of more than 5,000 SKUs, lead a team of 28, and manage a business generating over RUB 800 million in annual revenue.

My work focuses on portfolio strategy, demand and inventory turnover analysis, unit economics, and margin management. I also develop international licensing and partnerships across Asia, the United States, and Europe.

Between 2021 and 2025, the unit’s revenue grew by 146%, profit by 168%, and return on sales by 8 percentage points. Market share in one of our key categories increased from 26% to 55%.